coachingbiz

Welcome

Hi, I'm Carol McLachlan, chartered accountant, business coach and NLP practitioner.  I set up yourcoachingbiz.com to help fellow coaches start and develop their coaching practices.  Having spent 18 years working for Top 4 firm Ernst & Young as an accountant and in operational management, I went on to set up my own niche business, focusing on coaching the accounting profession.  With my background in accountancy and business, I am uniquely placed to share with you my breadth of experience and can assist you in taking some short cuts through the maze of business development.  Using non-directional and directional coaching techniques, I can help you explore the opportunities you may well already have and support you in making small changes that can really make a big difference to building your dream coaching business.

Do You Want More Visitors To Your Website? Keys To Getting Your Website Found

If you want more visitors to your website and you don't want to pay for advertising, you need to optimize your website for the search engines. It's much easier than you think.

When you follow simple tried and tested strategies you will start to climb in search engine rankings and you will get more visitors to your website.

Once your web site is ranked on the first pages of search results you will get much more search engine traffic. The time invested in search engine optimization is well worth it.

Here are five keys to get you started with search engine optimization

Accelerate your Coaching Business

Accelerate your Coaching Business is an eight week self study
e-workshop.  And it does exactly what it says on the tin!  Sign up here or read on to learn how myself and 4 other coaches from the EuroCoachList can help you transition from coach to coaching business.

Costs of running your Coaching Business

Have you ever calculated the true costs of running your Coaching Business?  I'm not taking about identifying expenses allowable against income for tax purposes. I'm thinking of the real, incremental cost of your business. Costs that you would not incur at all if you didn't have this business. 

Use this list to help you identify these costs ’The costs of doing business’

It is vital to identify the real costs of running your coaching business.  A coaching business may be a low overhead business but it is never a no overhead business.  Wthout this information you will never have an accurate understanding of the value of your business or the value of your time, on which you can make informed business and life decisions. 

If you need help with this or any other aspect of your coaching business, email me at info@yourcoachingbiz.com

Transferable skills for your Coaching Business

Have you ever sat down and brainstormed all your transferable skills?  If you've recently updated your CV (whether personal or business to business) you might have started to scratch the surface. But here's a chance to dig a lot deeper and unearth some skills that you may never have thought of before.

Why do this?  Well, you will sell yourself better on your CV or proposal for work if you think broader than your immediate technical expertise.  But I'm also thinking of your own business skills here.  How equipped are you to run your own coaching business?

As part of the Eurocoachlist e-workshop, Accelerate your Coaching Business, we are doing an exercise identifying our coaching business SWOTs (Strengths, Weaknesses, Opportunities, Threats).  One aspect of this is reviewing our own business skills.  Use the attached ’Transferable_skills_checklist’  to help you draw out your own transferable skills and identify those you are lacking.  Or join us on the e-workshop by registering here.

NEW numbers coaching service

What are your earning aspirations from your coaching business?  What is the minimum you are prepared to earn? How do you know if your coaching business is going to deliver your desired income?  How many new clients will you need to meet your financial needs? Do you know the real costs of running your coaching business?

Use my NEW numbers coaching service to find the answers to these questions and much much more. Including classic Business Plan projections: personal survival budget, cash flow, profit and loss account, break even analysis.

Numbers coaching is tailor made to your needs.  A broad range of options are available.  I can teach you how to do it yourself or I can do it for you.  You choose. 

For more info email me at info@yourcoachingbiz.com

The 8 things coaches need, to do their own PR

Paula Gardner is a PR and media coach and the author of Get Noticed: How to Boost Your Small Business Profile in 30 days. Our thanks to Paula who has very kindly provided this article for yourcoachingbiz.com readers who are looking to develop their coaching businesses.  To find out more about Paula and to subscribe to her free weekly newsletter on how to attract new customers and clients and raise your professional credibility and visibility visit www.doyourownpr.com

7 mistakes you can easily avoid in your business

Did you know that there are 7 mistakes that new coaches  make regularly, costing  money and time – and potentially jeopardising the success of their coaching business. In this article, Tim Hodgson, author of ‘Jump Start Your Coaching Business’ explains how to avoid these traps – and become incredibly successful.

How balanced is your life, coach?

Think Life Coach.  Think Work Life Balance.  A friend of mine thinks it’s really amusing to wisecrack every time I’m late or can’t make an appointment.  ‘You need a Life Coach’. Ha! Ha! Ha! But I am a Life Coach!  How did that happen, then?

What would you like to read about?

A warm welcome to yourcoachingbiz.com.  I believe that this is the very first site dedicated to helping the coaching profession set up and develop their businesses holistically, with the emphasis on general business advice and guidance.  Because of its uniqueness, it is important to me to offer you information and articles on subjects that you will find the most valuable to developing your coaching business.  So I am looking to you, my readers, for suggestions and feedback.  Please share your thoughts by emailing me at info@yourcoachingbiz.com or replying to this posting (no email address is necessary).

As a starter for ten, take a look at Services for Coaches to stimulate some thoughts about what features you would like to see.  Do you want to know more about Business Plans, tax and accountancy, networking, worklife balance for coaches.......lets hear your views.

Is your coaching business struggling?

Tim Clark of Inspired Results Coaching has just launched a series of web meetings for coaches who want to develop their business experience.  Read this message from Tim to find out how he can help you get your coaching business off the starting blocks.