Paula Gardner is a PR and media coach and the author of Get Noticed: How to Boost Your Small Business Profile in 30 days. Our thanks to Paula who has very kindly provided this article for yourcoachingbiz.com readers who are looking to develop their coaching businesses. To find out more about Paula and to subscribe to her free weekly newsletter on how to attract new customers and clients and raise your professional credibility and visibility visit www.doyourownpr.com
The 8 things coaches need, to do their own PR by Paula Gardner of www.doyourownpr.com
1. A Website.
Having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And that goes for clients too. Once you’ve got your details and further information up there it’s not unknown for journalists to respond to a press release and write up their piece from your release and your website alone, without even getting in contact with you.
2. A Niche
Having your niche defined helps you market yourself boldly, strongly, and even provocatively if necessary. Think about what you represent and what you can offer. Don’t just be another coach in amongst hundreds if not thousands of other coaches. Think about who you’d like to work with and position yourself accordingly.
3. A Thick Skin.
There will be those times when you call a journalist in the middle of press day and they grunt at you down the phone. Don’t take it personally. Just shrug it off and move on.
4. A Spring in your Step and a Smile on Your Face.
Most of us, including prospective clients and journalists, prefer to talk to someone who is optimist and cheerful. So, stand tall and put a smile on your face (even when you’re on the phone, it does work).
Putting regular time in really makes a difference. So, get out your diary and schedule in some PR appointments with yourself for the next few months.
Whether it’s a VA, a colleague, a PR or media student, a willing friend in business or a PR Buddy, having someone who is not afraid to say “That press release is just too boring” is really worth finding.
7. Knowledge of the Press.
I often get clients who don’t read, never make the time to listen to the radio and are proud of the fact. I do empathise with them, but really, to have any success in PR you’ve got to know who you’re talking to. So, sit down and choose your target publications, list them and tick them off as you read them. Regularly.
A good resource that you but cheaply is the Guardian Media Directory, covering the addresses, phone numbers, websites and key personnel for companies in every section of the media, from digital television to magazines, regional newspapers to publishing houses, think-tanks to charities. The site www.mediauk.com is also a great top up resource.
8. A Fail Safe Method of Contact.
If you know that you’re not going to be around for long periods, whether it’s away at meetings or just working with a client, make sure there is someone who can at least take a message and hunt you down when the press come knocking. Because, unlike The Postman, they rarely knock twice.
Paula Gardner of www.doyourownpr.com coaches enthusiastic business people who are serious about getting noticed. If you're ready to get going with your PR check our newsletter now: