If you want more visitors to your website and you don't want to pay for advertising, you need to optimize your website for the search engines. It's much easier than you think.
When you follow simple tried and tested strategies you will start to climb in search engine rankings and you will get more visitors to your website.
Once your web site is ranked on the first pages of search results you will get much more search engine traffic. The time invested in search engine optimization is well worth it.
Here are five keys to get you started with search engine optimization
One of the first steps to SEO is to brainstorm and research the keywords potential visitors use to find what you have to offer. You can't afford to guess the keyword phrases that your visitors will use to search. If you build your pages around keywords that your potential visitors don't actually use, you will wallow in the search engine doldrums and remain invisible to your target market.
- the file name
- title tag
- keyword tag
- throughout the text
- in anchor text
- alternative text in image tags
Another very important aspect of search engine optimization is links. You need a good linking structure within your site. Make sure you link your pages to each other with anchor text (a clickable link using your keywords)
You also need links from other websites, the more links you have, the better. Do make sure that the links pointing to your site are from relevant sites and try to make sure that you have links that use your keywords in anchor text.
Make sure that once your visitor lands on your site that they have good reason to stay. You need good quality information, attractively laid out with lots of white space. Look at your site through the eyes of a visitor and make sure that it is user friendly or they will just click away.
If you want to rank well in the search engines so that you can have more than your share of free traffic, I invite you to work through Optimize Your Website
Optimize Your Website is a clear step by step guide to Search Engine Optimization written in language you can understand. It simplifies the process and gives you all the information you need to optimize your site for more search engine traffic.
Start optimizing your website today and you’ll soon begin to see your visitor numbers soar.