Accountancy Age published an article on coaching last week called 'Personal Touch'. As a coach and accountant myself I warmly welcomed this article which gave an excellent overview of the full spectrum of coaching and its benefits.
But why the focus on FTSE 100 FDs? The underlying assumption is that coaching is the domain of the highest earners, unaffordable, out of reach and irrelevant to the rest of the profession. Nothing could be further from the truth.
All the benefits that accrue from coaching FDs are at least equally relevant to the rest of the profession: from time management and worklife balance support, to setting career goals and boosting professional performance. Not to mention the unique qualities of coaching as a methodology. It's highly bespoke (and hence time efficient), flexed to individual needs. It's utterly results driven. And as a client you are buying 'accountability' and don't underestimate the power that has on motivation. Plus it provides a truly non judgemental forum.
The reason that coaching can be so affordable is that it is easily accomplished remotely (telephone or email). Many of my clients, for example, are individual accountants who are seeking an unbiased listening ear, independent of their employer or business.
So come on Accountancy Age, less of the elitism please! Coaching is available to, and attainable by, all of us accountants!
To find out how coaching can benefit you or your organisation, email me at [email protected] to book your complimentary taster session.
Read the full article 'Personal Touch'
